China turns from Chairman Mao to Mickey Mao

From the Telegraph: “Walt has teamed up with an unlikely but ruthless partner to introduce China to the pleasures of Mickey Mouse: the country’s , founded and inspired by Chairman Mao.

The collaboration, which Western diplomats have privately dubbed “Mickey Mao”, is aimed at harnessing the power of the 70-million strong Communist movement to promote Disney characters to Chinese children.”

December 11, 2004 10:31 PM
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Categories: Economy