Ira Machefsky and John Fernandez: For web searches, ‘East is East and West is West’

Accoona employees Ira Machefsky and John Fernandez have written:

The list of top 25 searches on Accoona’s Chinese search engine has just been released. This list, which represents the top 25 non-adult (ie, not sexually oriented) searches for the month of February 2005, shows that Chinese searchers are a much more serious and business-oriented group than the typical Western Web searcher. In fact, the aggregate search profile of Chinese users is almost the direct inverse of Accoona searchers in the United States.

Their full report is available on Asia Media.