Jon Healey: Warner Bros. releases DVD as film opens in U.S.
From the Los Angeles Times, via the Houston Chronicle:
In a groundbreaking response to movie piracy, Warner Bros. Entertainment released its latest film on DVD in China the same day it debuted in U.S. theaters…
Craig Hoffman, a spokesman for Warner Bros.’ anti-piracy efforts, said the studio is not necessarily looking to apply the same strategy to combat bootlegging in the United States or other countries.
“That region presents, if you will, the ‘perfect storm’ of piracy,” Hoffman said, noting that Chinese pirates do not have to contend with the government quotas and review boards that restrict Hollywood’s access to the market. “This region needed something like this to see if a legitimate product could compete under these conditions.”