Blogging is blooming in China as the country’s vast pool of Web users clamour to make their mark online and ambitious local start-ups battle foreign heavyweights for a piece of the market.
China now boasts a 14.2 million-strong “blogosphere”, with a new blog — a form of online diary whose name is a shortened form of personal “Web log” — created every second, according to Web site Technorati.
The growing stable of e-scribes, still small by global standards, has attracted homegrown firms and foreign giants like Microsoft (MSFT.O: Quote, Profile, Research), Google (GOOG.O: Quote, Profile, Research) and Yahoo Inc. (YHOO.O: Quote, Profile, Research) offering blogging Web pages to outspoken Chinese Internet users.
The medium has already produced at least one celebrity of sorts, a woman who goes by the blog name Furong Jiejie, whose steamy online entries include passages like: “I have a physique that gives men nosebleeds.”
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