A business school marketing professor would probably say it was “poor timing” that Google decided to launch a corporate blog in Chinese a day before the Mountain View company testified before Congress about its practices in China.
Clearly intended to project an image as a cool and hip place to work, the opening post at Googlechinablog.com set a fun and friendly tone: “If you ask who is the person Google cares most about in this world — it’s our user. That’s why today, Valentine’s Day, we are starting the Google China Blog.”
The blog, however, made no mention of the upcoming hearing. Nor was news about the controversy posted later in the week.
In contrast, Google’s corporate blog in English carried the full text of the company’s testimony before the committee.
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