China Digital Times

China Blogging Report Released

China Internet Network Information Center (CNNIC) put its “2006 China Report” online. Click HERE to download. For more information, click HERE to read the summary (in Chinese) from CNNIC.

CDT’s previous coverage on this news:

China Report by CNNIC

China Internet Network Information Center (CNNIC) released its 2006 China Report on Sept. 23. The report said the number of Chinese reached 17.5 million at the end of August, and active (with at least one update each month) reached 7.70 million. Blog readers were more than 75 million.

The report estimated active will break 10 million at the end of this year.

The report also covered blog advertisements. Forty percent of blog readers were willing to accept blog advertisements, twenty percent claimed blog advertisments won’t shift their reading preference, and about one third of readers held a neutral attitude towards blog advertisements.

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