CCTV’s Sports Channel Tunes in to Beijing Olympics – China Daily

From China Daily:

China Central Television’s sports channel will undergo a transformation from January 1 next year, becoming the major media window on preparations for the 2008 Beijing Olympics.

CCTV-5, the sports channel of CCTV, the state-run television network, will launch new programs devoted to the Beijing Olympics, Jiang Heping, director of the channel, said on Friday.

China’s sports development needed the support of the media and CCTV was an important channel for the publicity of the Beijing Olympics, said Feng Jianzhong, deputy director of the State General Administration of Sport. [Full Text]