He is huge in China. His shy-smiling face is splashed across billboards all over Shanghai, multi-storey buildings high. He causes near-riots among his 1.2 billion fans for merely stepping out in public. He is a sports star of global renown, the only Chinese to win an Olympic gold medal in athletics, the reigning Olympic 110 metre hurdles champion and the event’s world record holder. And he loves shopping. This is so the Orient’s answer to David Beckham, it isn’t true….[Full Text]