Chinese Parents Favor Foreign-brand Toys for Their Children, Even If They Are Made in China – Elaine Kurtenbach

From AP via SignOnSanDiego:

When freelance writer Wang Jian shops for toys for her 5-year-old son, she’s happy to pay extra for Legos blocks and Japanese-brand train sets.

The reason, she and other parents say: Foreign brands enjoy a reputation for higher quality – a perception reinforced by the product scares of recent months. “We pay close attention to the news about toy and food safety. If I find a problem with a certain brand, I will just stop using it for sure,” said Wang, who writes for film magazines. China may be Santa’s global workshop, but when it comes to buying playthings for their own children, Chinese families who can afford it opt for foreign-brand toys – even if they are made in China. [Full Text]

December 15, 2007 10:58 AM
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Categories: Economy