How to do Propaganda Work with Foreigners – David Cowhig

China analyst David Cowhig wrote the following summary of a 2003 Red Flag Publishing House book, “Practical Manual for Party Propaganda Work, New Edition“, [Xinbian Dange Xuanchuan Gongzuo Shiyong Shouce] edited by Zhao Guoliang and Zheng Yuyan (in Chinese):

The book is a political view on propaganda towards foreigners. The foreword is by Hu Jintao.

There are two pages about doing propaganda work for foreigners.

The advice:

– Speak simply, oversimplify if necessary. Deliver a message easiest for the foreigner to receive. This will vary according to what country or region they are from.



– Never use slogans. Propaganda with foreigners should be less direct than domestic propaganda. Present facts, let them draw their own conclusions

– Arrange interviews for friendly foreign journalists

– Through Xinhua if appropriate, arrange for articles by Chinese to be published by foreign media

– When scheduling tour groups, strive to arrange a schedule that will give the best impression of China. When these people return to their countries, they can help form a positive impression of China in the minds of the people of the world.

– Attend to programs shown on the television systems of hotels frequented by foreigners so that a positive impression of China will be given.

– Arrange for tour guides and interpreters to subscribe to PRC foreign language publications.

December 2, 2007 5:02 PM
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