A recent post in China Journal reports on findings by the Nielsen company. The data, collected through an online survey, reflect changing impressions of China.
According to an online survey conducted by the Nielsen Co. of viewers in 16 countries after the closing ceremony, seven in ten said Beijing appeared more modern and high-tech than they had expected. Technology was one of the self-proclaimed pillars of Beijing’s Games, and organizers put it on display during the opening ceremony, which featured a giant digital scroll.
