Reform in the Air for Chinese Broadcasters

From Caijing Magazine:

A spate of new television programs is likely to appear soon on CCTV’s finance and sports channels following the introduction, at least on a limited scale, of market principles for the state-controlled broadcast system.

The State Administration of Radio Film and Television (SARFT) announced in a circular July 16 that, in the future, at least 30 percent of annual TV broadcast hours must be content purchased from market players.

State-controlled CCTV will participate in the first round of market reform by adjusting programming on its finance channel CCTV 2 and sports network CCTV 5.

August 16, 2009 3:56 AM
Posted By: