Reform in the Air for Chinese Broadcasters
From Caijing Magazine:
A spate of new television programs is likely to appear soon on CCTV’s finance and sports channels following the introduction, at least on a limited scale, of market principles for the state-controlled broadcast system.
The State Administration of Radio Film and Television (SARFT) announced in a circular July 16 that, in the future, at least 30 percent of annual TV broadcast hours must be content purchased from market players.
State-controlled CCTV will participate in the first round of market reform by adjusting programming on its finance channel CCTV 2 and sports network CCTV 5.