The Vancouver Sun visits the pavilions being prepped for the Shanghai Expo:
Late last year, public relations firm Ogilvy Worldwide in Shanghai polled 14,337 Chinese to find out what they thought about the Expo pavilions. The results were interesting.
The survey found only about 38 per cent would factor in what a pavilion looked like before deciding whether to visit it. For 50 per cent of those polled, the most important consideration for visiting was their familiarity with the country.
It meant that in a Top-10 list of most anticipated pavilions, the poll put the U.S., France and Japan on top of the heap — despite the less than stellar reviews all of them are getting for design.