A new report says that the behavior of Internet users in China will soon lead the country to dominate online culture globally. From The Australian:
The study by communications firm Fleishman Hillard found that the Chinese, with an average of 34 hours per week of media use, were the biggest users of the internet and email, accounting for 56 per cent of all media use.
Fleishman’s global chief executive, Dave Senay, told Media that even though internet penetration in China remained lower than other countries, the scale of the market was such that it was beginning to have an impact on how the web itself was developing.
Despite Google withdrawing its operations from mainland China over censorship concerns, Mr Senay said the research in seven countries representing 48 per cent of the global online population showed China’s influence over more established internet markets would continue to grow.
