From China Daily (via Danwei), it appears that real name registration is alive and well beyond the Internet:
Copy service providers are required to strictly adopt a real-name registration system, the report said.
The name and address of the company or the organization and the name and number of copies, as well as the name of the person who handles such services, should be taken down.
For individual users, the relevant name, address, ID card type and number should be registered, according to the new rule.
The report cited officials as saying that the new measures are meant to “prevent law offenders or criminals from making use of reprography facilities to conduct illegal activities”.