New Breed of Web Giants Emerging in China
Warc.com looks at Google’s recent list of the most popular websites around the world:
The potential scale of China’s future trajectory in this area, was shown by the impressive headline scores of some of the country’s largest sites despite the fact internet penetration currently stands at around 25%.
Baidu, the dominant search engine in the local market, saw 230 million people enter enquiries and look for information in April, generating a collective 70 billion impressions.
QQ, the email and instant messaging site, boasted 170 million users, with Sina, the news and entertainment portal, on 130 million and its rival 163.com on 98 million.
Some 98 million shoppers accessed Taobao, the premier ecommerce platform in the world’s most populous nation, with this total only likely to expand in the future.