The Privileges of China’s Elite Include Purified Air

China’s leaders have long been resented for their special treatment, including superior medical treatment and access to a special organic food supply amidst increasing concerns over food safety in China. While air pollution would seem to be the great equalizer between all levels of society in China, officials seem to have found a way around that, too. From the New York Times:

As it turns out, the homes and offices of many top leaders are filtered by high-end devices, at least according to a Chinese company, the Broad Group, which has been promoting its air-purifying machines in advertisements that highlight their ubiquity in places where many officials work and live.

The company’s vice president, Zhang Zhong, said there were more than 200 purifiers scattered throughout Great Hall of the People, the office of China’s president, Hu Jintao, and Zhongnanhai, the walled compound for senior leaders and their families. “Creating clean, healthy air for our national leaders is a blessing to the people,” boasts the company’s promotional material, which includes endorsements from a variety of government and corporate leaders, among them Long Yongtu, a top economic official who insists on bringing the device along for car rides and hotel stays. “Breathing clean air is a basic human need,” he says in a testimonial.

In some countries, the gushing endorsement of a well-placed official would be considered a public relations coup. But in China, where resentment of the high and mighty is on the rise, news of the company’s advertising campaign is fueling a maelstrom of criticism. “They don’t have to eat gutter oil or drink poisoned milk powder and now they’re protected from filthy air,” said one posting on Sina Weibo, the country’s most popular microblog service. “This shows their indifference to the lives of ordinary people.”

November 4, 2011 10:29 PM
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