Blockbuster Growth in China’s Film Industry

As Hollywood remains uneasy over the Securities and Exchange Commission’s investigation into Hollywood companies’ practices in China, CNN reports international films swept the top ten highest grossing films in China:
Industry insiders say international influence is only set to grow, as Chinese censors loosen restrictions on foreign films and more fans make a habit of seeking out the latest blockbusters. Last year, the country’s box office receipts increased 30% to over RMB 17 billion ($2.7 billion), making China the world’s second-largest box office
On the fifth episode of CNN’s monthly show “On China,” host Kristie Lu Stout traveled to Hengdian Film Studios to discover what strikes a chord with Chinese viewers. There, she asked Dan Mintz, CEO of DMG Entertainment Group, and acclaimed film directors Jin Yimeng (Eva) and Lu Chuan what Chinese filmgoers want to see.
On the surface, the script for success is not dissimilar to what works in the United States, they said. U.S. films, including “Titanic 3D” and “Mission: Impossible– Ghost Protocol” comprised seven of the top 10 highest-grossing films in 2012, according to the State Administration of Radio, Film, and Television. While foreign films accounted for only a quarter of the 303 movies screened in Chinese theatres last year, they took in over half of overall ticket sales (52.4%).
Easy access to theaters is also driving mainland viewers to the silver screen. China has over 12,000 movie screens and it is adding more at a rate of eight to 10 each day, Mintz said. Cinemas in major cities like Beijing and Shanghai are comparable to those in the U.S., Lu added.
In an attempt to attract fans of the film, ‘Titanic,’ there are now plans to build a replica of the Titanic in China. From The Hollywood Reporter:
According to Blue Star Line, the cruise

...
« Back to Article

Comments are closed.