At Reuters, Engen Tham and Matthew Miller report efforts by China’s State Council Information Office to recruit a Western PR firm to help promote China’s image abroad. Hill+Knowlton, Ketchum, Ogilvy, FleishmanHillard, and Edelman are all said to have auditioned for the role. None would comment.
China’s President Xi Jinping, who has called for Beijing to take a bigger role in a global governance system, has cranked up the state machinery to project China’s “soft
April 22, 2016 9:15 PM