Chinese Brands Struggle to Go Global
While Western luxury names rush to China to tap into demand from the growing wealthy class, The Wall Street Journal details China’s struggles – as underscored by sports apparel maker Li Ning – to swim against...
Li Ning
Olympic Marketing: How Did Sportswear Brands Do?
From the Shanghaiist blog: China’s biggest sports apparel brand had the biggest marketing coup of the games—its founder, Li Ning, carrying the Olympic flame on a three-minute slow-motion run to the top of the Bird’s...
The Only Games in Town
Anthony Lane is at the Olympics for the New Yorker, and in a long piece about the first week of the Games, writes about attending the opening ceremony: In the course of a long evening, billions of viewers were induced not so...
Li Ning, “Prince of Gymnasts” and Businessman
Nick Mulvenney reports in the Reuters: Li Ning, who lit the cauldron at the opening ceremony of the Beijing Olympics after a daredevil highwire act, earned the nickname “Prince of Gymnastics” and won three gold...
These Games Brought to You by . . .
The New York Times looks at Olympics sponsorship, and a deal brokered by the county’s top athletic wear company Li-Ning to outfit all broadcasters on CCTV-5, the broadcaster’s sports channel, during the Olympics: In...
Chinese Firm Drafts NBA’s Shaq – Geoffrey Fowler and Mei Fong
From the Wall Street Journal: Shaquille O’Neal has a new shoe deal — in mainland China, where basketball’s growing popularity has turned the country into the next battleground in the global sneaker wars. The National Basketball Association star announced the deal yesterday with Chinese sportswear brand Li Ning, which turned the story of a 1980s […]
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