From China Digital Space

郭美美baby (guō měi měi): Babe Guo

Babe Guo is the nickname given to Guo Meimei (郭美美) by netizens. In June, 2011, Guo, a blogger who frequently flaunts her extravagant lifestyle, claimed that she was the “General Manager of Red Cross Commerce.”

Guo’s self-proclaimed connection to the Red Cross caused outrage among netizens who worried that Red Cross donations were being misused.

Eventually, it became known that Guo was not affiliated with the Red Cross, though some speculation continued.

For more information, see here and here (English) and here (Chinese).

Children's donations flowing to Babe Guo.

Babe Guo seen driving through the heart of "Red Cross Commerce"