From China Digital Space

毒奶粉 (dú nǎi fěn): poison milk powder

This refers to the 2008 Chinese milk scandal. For more information, see here (Chinese) and here (English).

"Child, believe me, relax and drink it!" (Bottle labeled, "melamine.")

Milk powder, immunizations, school stabbings, school collapses, school bus incidents, test-focused education. In red "Will your child escape these?"