From Beijing Review (link):
Lao Ding, 40, a doctoral student at the Chinese Academy of Sciences (CAS), had never felt so embarrassed as he began working with a team of young researchers in their 20s in Beijing.
Eager to bridge the generation gap and share common topics, Lao bought a DVD of The Promise and watched the $35-million production to better understand a famous parody of the film by Hu Ge and follow the anti-Promise backlash around the blogosphere.
Hu Ge is a blogger in Shanghai who does freelance video editing for animation and advertising companies. After seeing the latest disappointing offering by the Cannes Film Festival Golden Palm Award-winning director Chen Kaige, he made a 20-minute spoof of the film, called The Steamed Bun Murder, to “practice his editing skills.” The video clips spread quickly around the Web through his friends. Irritated, Chen threatened in February to sue Hu for defamation and copyright violation.