From The People’s Daily Online (link):
Media should gain its trust by providing objective and true news. Otherwise it will lose trust from the public and cause unnecessary waste of social resources. This is an opinion published on the Chinese version of People’s Daily Online.
The story behind was about the recent hot discussion on a story titled “Confucius is no better than Zhang Ziyi“. Most people know Confucius is a great educator and a sage in ancient China and whose thought guided Chinese people and even many people outside China for over two thousand years while Zhang Ziyi is the current most popular film star who is especially recognized outside China. How can these two people be compared? Surprisingly enough, in a magazine New Weekly, the reporter did put the two together and quoted Professor Zhang Yiwu from Peking University saying it was he who said this. Immediately Professor Zhang became the target of attacks from many netizens and readers. Many of them are very angry about his remark. However, Professor Zhang denied the quote in his blog saying he has never made such remark and he didn’t know that after the interview, the title of the story became “how to smuggle Chinese culture”.
See also Professor: I Did Not Compare Zhang Ziyi to Confucius! on China.org.cn.