Monitoring Chinese Blogs: Sam Flemming, Founder of CIC data – ChinaTechNews

From ChinaTechNews (link):

Millions of dollars spent to build a brand in China can evaporate when bad rumors are posted online. Sam Flemming is the founder of CIC data, a company devoted to searching, filing, and reporting on the trends happening online. He helps companies track millions of online messages in , forums, and news articles.
Unlike the west, there aren’t a comparatively large number of “A-List” bloggers that have potential to generate a lot of income through advertising, at least not yet–with definite exceptions like Keso and celebrity bloggers like XuJingLei.

We have clients in a number of industries, including software, mobile phone, beverage, sports apparel and many others. One example: for a mobile phone client, we collect well over half a million messages monthly about the mobile phone industry written by over 100,000 individuals. Every message is categorized according to 18 brands, 1700+ models, 10 categories, 150 subcategories represented by around 5000 key terms.

Also, conversational data of any time, especially Chinese, is a challenge. For Chinese, here are no “off the shelf” tools that can do a good job of analyzing Chinese language conversations, especially with some of the crazy, creative language used on Chinese BBS (for example, Super Girl phenomena has created a whole new vocabulary).

May 11, 2006 11:37 PM
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