From the South China Morning Post, via Asia Media:

Rapid growth of pay-television and broadband Internet in China will drive its media industry over the next four years, says accounting firm PricewaterhouseCoopers.

The firm yesterday released its “Global Entertainment and Media Outlook: 2006-2010“, which said China and India were two Asia-Pacific markets that were growing in double digits.

The China market would grow 18 per cent annually, reaching US$137 billion in 2010, after overtaking Japan in 2009 to become the region’s largest media and entertainment market, the report said. [Full text]