Newspaper Price War in Kunming – ESWN

From EastSouthWestNorth blog:

On June 16, Daily’s Metropolis Times mobilized several hundred distributors to sell annual subscriptions at 30 RMB (old copies are not collected).

On June 18, Kunming Metropolis Daily/Yunnan Daily’s Chuncheng Evening News responded aggresstively with annual subscriptions at 25 RMB (old copies are not collected).

On June 19, Metropolis Times responded with a further cut to 20 RMB.

Shortly afterwards, the other two metropolitan New Life News and Yunnan Information were forced to match Metropolis Times at 20 RMB per year. [Full Text]

July 1, 2006 1:45 PM
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Categories: Economy, Society