The media potential in China is very large, but many media organisations have failed to grasp the opportunity. One important reason is that they lack the proper concept and practice of professionalism. Some media organisations even surrender their accuracy and objectivity to commercial profit.
We should not always blame the current Chinese media climate which, of course, is not satisfactory but is improving gradually. News organisations also need to increase their own reporting quality. That means conducting extensive investigations and finding different sources. Competition in the western media is very fierce, and so western journalists are required to find as many sources as possible and render clear attributions. Although Chinese media competition is not so heated, we should adopt international journalistic standards as a requirement for journalists. If our reports are high quality, then it is easier to cope with the media environment. Only a socially responsible media organization producing high-quality reports can survive and win respect. [Full text]