Police in central China have scotched a wine maker’s plans for a mass Christmas Eve “nude run” which the company said was a public interest event to discourage the use of “excessive packaging” in the industry.
Jixiang Ruyi Tobacco and Alcohol Company offered 284 people 10,000 yuan ($1,280) in cash and prizes to participate in a naked dash through Zhengzhou, capital of Henan province, the People’s Daily reported on its Web site on Thursday.
The company’s advertisement called for “auspicious” men and women under the age of 30 with “healthy bodies” and “regular features” to apply. [Full Text]