China’s truly rich seek expression in autos – Kirby Chien

From Reuters:

Beijing’s attempts to cool a raging economy are mostly distant background noise for China’s emerging class of super rich, who are simply looking for ways to express themselves as they gobble up the world’s priciest autos.

“The pleasure of waiting to get that unique car tailor-made for them, is the excitement of the Chinese customer,” Ian Robertson, chairman of Rolls-Royce Motor Cars, part of BMW, told Reuters on the eve of the Shanghai Auto Show.

“We see this as the most powerfully growing market in the world,” said Robertson, whose company saw its China sales jump 60 percent last year.[Full Text]

April 23, 2007 3:17 PM
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Categories: Economy