Exporting a Sport to China: How Do You Say Zamboni in Mandarin? – Dave Caldwell

The New York Times reports on efforts to sell the sport of hockey in China:

01Islanders.600.1China is widely regarded by North American professional leagues as a colossal untapped market of fans. Earlier this month, an estimated 100 million to 200 million fans in China watched an N.B.A. game that included two Chinese stars, with Yao Ming of the Houston Rockets facing the rookie Yi Jianlian of the Milwaukee Bucks…

The Islanders do not have a Chinese player, but they are owned by Charles B. Wang, who was born in Shanghai in 1944 and arrived in the United States when he was 8. The broadcasting venture is only part of Wang’s efforts to deliver hockey to China. [Full text]

[Image: Mandarin-speaking sports broadcasters Justin Chang and Alex Peng, via the New York Times]


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