From Reuters:
Many Chinese retain a God-like admiration for Mao, crediting him with uniting the country after the Communist Party’s defeat of U.S.-backed Nationalists in the 1945-1949 civil war.
But historians have blamed Mao’s tumultuous Great Leap Forward and Cultural Revolution for the deaths of millions through famines caused by disastrous economic policies and the persecution of thousands through politically motivated campaigns.
Citroen had pulled the ad and apologized to China in a letter sent to the Chinese paper, it said. [Full Text]
See a Danwei post to see the ad, featuring a smirking Napoleon, which replaced the Mao image.