Direct Selling Flourishes in China

From New York Times:

Roughly 28,000 young women crowded into the Dragon Sports Arena here for a three-day gathering in September hosted by Mary Kay Cosmetics.

The goal was to pump up the crowd, and the song-and-dance troupe, the video testimonials about transformed lives and the awarding of the signature pink Cadillac to a top earner had the desired effect.

“I love the corporate culture of Mary Kay,” said Zhang Xiaoying, a 19-year-old woman from Guizhou, one of the country’s poorest regions, as she and several colleagues dabbed on makeup during a break in the event. “This company teaches you to aspire to a higher level.”

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