Even If Google Leaves China, There’ll Still Be ‘Goojje’

From the Reuters, via wired.com:

A Google knock-off has surfaced in China to compete with the world’s largest search engine, while at the same time pleading with it to stay in the country despite censorship and hacking allegations.

Adding to China’s reputation for copies of items such as designer clothes, coffee chains and DVDs, “Goojje” began vying with Google on January 14, the Henan Business Daily reported.

Google had said two days earlier that it may close its Chinese Google.cn portal and pull out of China.

The name chosen by the newcomer is a play on words. The final syllable “jje” sounds like the Chinese word “older sister,” while the “gle” syllable of “Google” is pronounced like the Chinese word for “older brother.”

Goojje (www.goojje.com) has a search engine and provides social networking services. Its home page bears a Google-styled logo that combines hallmarks from the “older brother” and China’s top home-grown search engine, Baidu Inc.


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