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公信力

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公信力指对信息或其来源可信度的主观及客观组成。 传统意义上,公信力有两个基本要素:可信度和专业度,两者都由主观和客观组成。可信度更多地建立在主观因素基础上,但也包括客观衡量标准,如公认的可靠信息。专业度同样可被主观感知,同时也包括相关信息的客观的特征,如凭证、证书和信息质量等。(维基百科公信力)

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