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议程设置

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議題設定(英語:Agenda Setting),又称议程设置,是傳播學的理論,屬於傳播效果論的一支。議題設定指大眾傳播媒介通過報導內容的方向及數量,對一個議題進行強調。在媒體上被強調的議題,與受眾心目中所認知的重要議題,有顯著的關聯,而媒介在這個過程中有重要影響。當媒體報導越多,大眾會覺得越重要。(维基百科议程设置)


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