Reincarnation

转世 (zhuǎn shì): reincarnate

Cartoonist Kuang Biao has “reincarnated” on Weibo dozens of times. (Source: Weibo)

Create a new social media account after one’s prior account was deleted by the Internet company, especially on Weibo.

Netizens who post about sensitive issues may have their social media accounts deleted by the company running the platform, wiping out that user’s posts and connections. A user may “reincarnate” on the same platform to continue speaking out. The new account username may even may a combination of the old name and the word “reincarnation” to make his/her new account easier for previous followers to find.