Surely Must Die (Facebook)
From China Digital Space
Fēisǐbùkě 非死不可Facebook; literally "cannot not die."
This transliteration of the name Facebook, created from classical Chinese, appears as early as 2006. Whoever coined Feisibuke may have had a premonition about the social network's fate in China—after violent clashes in Xinjiang in July 2009, Facebook and Twitter were blocked by the Great Firewall.