{"id":121264,"date":"2011-05-22T22:05:12","date_gmt":"2011-05-23T05:05:12","guid":{"rendered":"http:\/\/chinadigitaltimes.net\/?p=121264"},"modified":"2011-05-22T22:05:12","modified_gmt":"2011-05-23T05:05:12","slug":"hu-yong-what-government-microblogs-do-and-don%e2%80%99t-mean","status":"publish","type":"post","link":"https:\/\/chinadigitaltimes.net\/2011\/05\/hu-yong-what-government-microblogs-do-and-don%e2%80%99t-mean\/","title":{"rendered":"Hu Yong: What Government Microblogs Do (and Don\u2019t) Mean"},"content":{"rendered":"

Journalist and Internet analyst Hu Yong writes for China Media Project<\/strong><\/a>:<\/p>\n

\nBack in May 2010, when Guangdong province had just opened up the first Public Security Bureau [police] microblog in the whole country, I wrote a piece called \u201cThree Recommendations for Government Microblogs\u201d and talked about three principles I thought government offices should abide by to properly make use of microblogs. The first was, \u201cface comments head on\u201d (\u76f4\u9762\u8bc4\u8bba), which I meant to deal with the way some prefectural-level police departments were limiting comment functions purely out of fear once their microblogs were up and running. Second, dealing with the way some police microblogs were too thick with official jargon or propaganda, I offered the \u201cplease speak human language\u201d (\u8bf7\u8bb2\u4eba\u8bdd) principle. Third, I emphasized that actions speak louder than words, and said that if [the government] made much of this so-called \u201cmicroblog-based policy discussion\u201d (\u5fae\u535a\u95ee\u653f), then it was crucial that questions be answered once they were asked \u2014 they must implement and follow through on the principle of \u201cresults above all else\u201d (\u7ed3\u679c\u4e3a\u4e0a).<\/p>\n

The results of a recent online study by The Beijing News on the topic, \u201cWhat change can the trend of official microblogs bring?\u201d suggested that these three principles are of real concern to web users.<\/p>\n

For example, to the question \u201cWhat change can the trend of official microblogs bring?\u201d, 46 percent of those surveyed selected the response option saying microblogs could help officials \u201clearn how to speak properly\u201d (\u5b66\u4f1a\u597d\u597d\u8bf4\u8bdd) \u2014 meaning microblogs could help them discard official-speak and pre-packaged Party jargon and speak like human beings. 45.7 percent of people responded that opening microblogs would mean \u201cmostly putting on shows, with little real influence.\u201d 36.8 percent believed government microblogs generally were \u201conly set-up, but did not allow comments or interaction, so mean little.\u201d<\/p>\n

Certainly, what is the purpose of participating in an interactive medium if you don\u2019t want to interact? <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Journalist and Internet analyst Hu Yong writes for China Media Project: Back in May 2010, when Guangdong province had just opened up the first Public Security Bureau [police] microblog in the whole country, I wrote a piece called \u201cThree Recommendations for Government Microblogs\u201d and talked about three principles I thought government offices should abide by […]<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7,100,6],"tags":[269,151,7160],"class_list":["post-121264","post","type-post","status-publish","format-standard","hentry","category-information-revolution","category-politics","category-sci-tech","tag-blogs","tag-e-government","tag-hu-yong","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nHu Yong: What Government Microblogs Do (and Don\u2019t) Mean<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/chinadigitaltimes.net\/2011\/05\/hu-yong-what-government-microblogs-do-and-don\u2019t-mean\/\" \/>\n<meta property=\"og:locale\" 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