{"id":126008,"date":"2011-10-19T19:51:31","date_gmt":"2011-10-20T02:51:31","guid":{"rendered":"http:\/\/chinadigitaltimes.net\/?p=125363"},"modified":"2011-10-19T19:51:31","modified_gmt":"2011-10-20T02:51:31","slug":"china-embraces-beauty-pageants","status":"publish","type":"post","link":"https:\/\/chinadigitaltimes.net\/2011\/10\/china-embraces-beauty-pageants\/","title":{"rendered":"China Embraces Beauty Pageants"},"content":{"rendered":"

China is embracing beauty competitions<\/a><\/strong>, which it once rejected, and Maoist ideals of equality have been replaced by modeling competitions and beauty pageants for all ages.\u00a0Although some say that these contests\u00a0objectify females in order to cater to men’s ideals,\u00a0others see them as a way to\u00a0promote China through cultural ambassadors. CNN reports:\u00a0\u00a0\u00a0<\/p>\n

“In the national government’s five-year plans, developing cultural industry became a strategic policy which forced local governments to focus more on ‘soft power’ industries, so they used pageants as a platform to promote the local city image,” said Peter Wang, secretary-general of the Miss World China Pageant Committee…<\/p>\n

The central government is also utilizing pageant winners as cultural ambassadors to promote China’s image overseas. After Zhang Zilin won the Miss World pageant in 2007, she was called upon to appear in a government publicity campaign, first appearing on the jumbo screens in New York’s Time Square in January. The screening coincided with Hu Jintao’s official visit to the United States. She was later chosen to run in the Universiade torch relay, a global competition for university students held earlier this year in Shenzhen. She will also be appearing in a campaign for L’Oreal Paris and has recently graced the covers of Chinese Elle and Harper’s Bazaar magazines.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

China is embracing beauty competitions, which it once rejected, and Maoist ideals of equality have been replaced by modeling competitions and beauty pageants for all ages.\u00a0Although some say that these contests\u00a0objectify females in order to cater to men’s ideals,\u00a0others see them as a way to\u00a0promote China through cultural ambassadors. CNN reports:\u00a0\u00a0\u00a0 “In the national government’s […]<\/p>\n","protected":false},"author":984,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[20,5],"tags":[7349,2082,5778,168],"class_list":["post-126008","post","type-post","status-publish","format-standard","hentry","category-culture","category-society","tag-beauty-contest","tag-gender-equality","tag-models","tag-soft-power","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nChina Embraces Beauty Pageants<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/chinadigitaltimes.net\/2011\/10\/china-embraces-beauty-pageants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China Embraces Beauty Pageants\" \/>\n<meta property=\"og:description\" content=\"China is embracing beauty competitions, which it once rejected, and Maoist ideals of equality have been replaced by modeling competitions and beauty pageants for all ages.\u00a0Although some say that these contests\u00a0objectify females in order to cater to men’s ideals,\u00a0others see them as a way to\u00a0promote China through cultural ambassadors. 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