{"id":12992,"date":"2007-06-02T10:00:49","date_gmt":"2007-06-02T17:00:49","guid":{"rendered":"http:\/\/chinadigitaltimes.net\/2007\/06\/02\/microsoft-project-in-china-worries-media-group-jessica-mintz\/"},"modified":"2007-06-02T10:00:49","modified_gmt":"2007-06-02T17:00:49","slug":"microsoft-project-in-china-worries-media-group-jessica-mintz","status":"publish","type":"post","link":"https:\/\/chinadigitaltimes.net\/2007\/06\/microsoft-project-in-china-worries-media-group-jessica-mintz\/","title":{"rendered":"Microsoft Project In China Worries Media Group – Jessica Mintz"},"content":{"rendered":"

From AP, via The Seattle Times:<\/p>\n

Microsoft <\/a>‘s Beijing-based researchers are analyzing Web-surfing patterns to guess computer users’ gender, age and other demographic information, a technology the advocacy group Reporters Without Borders worries the Chinese government could misuse.<\/p>\n

As detailed in a paper presented at the May 2007 WWW conference <\/a> in Canada, Microsoft’s researchers looked at the Web surfing history for people whose gender and age they knew, then applied that data to predict how likely a gender or age group was to visit certain Web sites. The researchers grouped similar Web sites, assuming people of similar demographic profiles visited similar sites.<\/p>\n

Researchers found that with the resulting formulas, their guesses about gender improved about 30 percent, and guesses about age improved 50 percent, compared with baseline algorithms.[Full Text]<\/a> <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

From AP, via The Seattle Times: Microsoft ‘s Beijing-based researchers are analyzing Web-surfing patterns to guess computer users’ gender, age and other demographic information, a technology the advocacy group Reporters Without Borders worries the Chinese government could misuse. As detailed in a paper presented at the May 2007 WWW conference in Canada, Microsoft’s researchers looked […]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[6300,55,586],"class_list":["post-12992","post","type-post","status-publish","format-standard","hentry","category-sci-tech","tag-internet-censorship","tag-microsoft","tag-privacy","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nMicrosoft Project In China Worries Media Group - Jessica Mintz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/chinadigitaltimes.net\/2007\/06\/microsoft-project-in-china-worries-media-group-jessica-mintz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft Project In China Worries Media Group - Jessica Mintz\" \/>\n<meta property=\"og:description\" content=\"From AP, via The Seattle Times: Microsoft ‘s Beijing-based researchers are analyzing Web-surfing patterns to guess computer users’ gender, age and other demographic information, a technology the advocacy group Reporters Without Borders worries the Chinese government could misuse. 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