{"id":168174,"date":"2014-01-26T21:02:25","date_gmt":"2014-01-27T05:02:25","guid":{"rendered":"http:\/\/chinadigitaltimes.net\/?p=168174"},"modified":"2014-01-26T21:02:25","modified_gmt":"2014-01-27T05:02:25","slug":"tesla-full-speed-ahead-china","status":"publish","type":"post","link":"https:\/\/chinadigitaltimes.net\/2014\/01\/tesla-full-speed-ahead-china\/","title":{"rendered":"Tesla Full Speed Ahead In China"},"content":{"rendered":"<p>Reuters reports that <strong><a title=\" Tesla China chief unveils aggressive growth plan for China\" href=\"http:\/\/www.reuters.com\/article\/2014\/01\/24\/us-tesla-china-idUSBREA0N0O720140124\">electric carmaker Tesla Motors\u00a0expects its China sales to double and &#8220;contribute one third of global sales growth this year&#8221;<\/a><\/strong>\u00a0after\u00a0<a title=\"A Bump In The Road: Tesla\u2019s \u201cTrademark Troll\u201d\" href=\"http:\/\/chinadigitaltimes.net\/2013\/08\/tesla\/\">a previous trademark issue was resolved<\/a>:<\/p>\n<blockquote><p>Veronica Wu, vice president of Tesla&#8217;s\u00a0China\u00a0operations, told Reuters the Palo Alto, California-based company planned to open stores in 10-12 Chinese cities by the end of 2014, including its flagship store in Beijing that opened late last year.<\/p>\n<p>Wu, the 43-year-old executive who jumped ship to Tesla from Apple&#8217;s China unit at the end of last year, said Tesla China had a &#8220;very aggressive growth objective&#8221;.<\/p>\n<p>She said the unit was aiming to contribute &#8220;30 to 35 percent&#8221; of Tesla&#8217;s overall global sales growth targeted for 2014. [<strong><a title=\"Tesla China chief unveils aggressive growth plan for China\" href=\"http:\/\/www.reuters.com\/article\/2014\/01\/24\/us-tesla-china-idUSBREA0N0O720140124\">Source<\/a><\/strong>]<\/p><\/blockquote>\n<p><strong><a title=\"Musk Says China Potential Top Market for Tesla\" href=\"http:\/\/www.bloomberg.com\/news\/2014-01-23\/tesla-to-sell-model-s-sedan-in-china-from-121-000.html\">Alan Ohnsman at Bloomberg notes that while Tesla charges more for the Model S Sedan in China than in the United States, the price could still be higher to match market conditions<\/a><\/strong>:<\/p>\n<blockquote><p>While more costly than the U.S. version, the Model S price in China appears \u201cwell below expectations,\u201d John Lovallo, an equity analyst for Bank of America who rates Tesla underperform, said yesterday in a research note.<\/p>\n<p>Since the Model S is imported to\u00a0China\u00a0from\u00a0California, a duty of as much as 25 percent is added to the price tag, Musk said. The company also must cover shipping costs and taxes. Tesla could have charged more than $160,000 had it followed standard industry practices.<\/p>\n<p>\u201cThey\u2019re basically calling us huge idiots for not ripping off customers in China.\u201d Musk said. \u201cI don\u2019t think ripping off customers is a good long-term strategy.\u201d [<strong><a title=\"Musk Says China Potential Top Market for Tesla\" href=\"http:\/\/www.bloomberg.com\/news\/2014-01-23\/tesla-to-sell-model-s-sedan-in-china-from-121-000.html\">Source<\/a><\/strong>]<\/p><\/blockquote>\n<p>Lily Kuo at Quartz elaborates on this explaining that <strong><a title=\"Unlike its rivals, Tesla says it will sell cars in China for the same price as in the US\" href=\"http:\/\/qz.com\/169918\/unlike-its-rivals-tesla-says-it-will-sell-cars-in-china-for-the-same-price-as-in-the-us\/\">Tesla intends to sell its cars at the same price in China to target those buyers who believe that foreign carmakers overcharge<\/a><\/strong>:<\/p>\n<blockquote><p>The hefty margins commanded by foreign retailers in China, from Apple to\u00a0<a href=\"http:\/\/qz.com\/109580\/embattled-luxury-carmakers-are-scolded-for-overcharging-in-china\/\">high-end carmakers<\/a>\u00a0like Audi, Jaguar, and Land Rover, has become a sensitive issue.\u00a0As Tesla explained, imported luxury cars in China cost more than in other markets because\u00a0customers face tariffs on the cars as\u00a0<a href=\"http:\/\/www.forbes.com\/sites\/baizhuchen\/2012\/07\/12\/tear-down-this-wall-the-chinese-tariff-wall\/\">high as 25%<\/a>, a value-added tax of around 17%, as well as a consumption tax.\u00a0But even after these costs, the price of imported luxury vehicles is often twice as much in China as in other major auto markets. [<strong><a title=\"Unlike its rivals, Tesla says it will sell cars in China for the same price as in the US\" href=\"http:\/\/qz.com\/169918\/unlike-its-rivals-tesla-says-it-will-sell-cars-in-china-for-the-same-price-as-in-the-us\/\">Source<\/a><\/strong>]<\/p><\/blockquote>\n<p><strong><a title=\" Tesla in China to Charge $120,000 for Model S\" href=\"http:\/\/online.wsj.com\/news\/articles\/SB10001424052702304632204579337951016266742?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702304632204579337951016266742.html\">This pricing strategy puts Tesla in the &#8220;middle of the pack&#8221; for luxury vehicles<\/a><\/strong>.\u00a0From\u00a0Colum Murphy at The Wall Street Journal:<\/p>\n<blockquote><p>As it does elsewhere, Tesla plans to go head-to-head against mainly gasoline-fueled marques such as\u00a0<a href=\"http:\/\/quotes.wsj.com\/XE\/VOW3\">Volkswagen<\/a>\u00a0AG&#8217;s Audi and BMW AG. The price puts the Tesla in the middle of luxury cars in China. BMW&#8217;s 5 Series GT starts at about 738,000 yuan.<\/p>\n<p>Mr. Musk said Tesla could have charged more for the Model S and risks losing some consumers who might equate a higher price with better value.<\/p>\n<p>His goal is to expand coverage in Greater China to six metropolitan areas this year, with multiple outlets in each area. That includes Hong Kong, where Tesla already has an presence. [<strong><a title=\" Tesla in China to Charge $120,000 for Model S\" href=\"http:\/\/online.wsj.com\/news\/articles\/SB10001424052702304632204579337951016266742?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702304632204579337951016266742.html\">Source<\/a><\/strong>]<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Reuters reports that electric carmaker Tesla Motors\u00a0expects its China sales to double and &#8220;contribute one third of global sales growth this year&#8221;\u00a0after\u00a0a previous trademark issue was resolved: Veronica Wu, vice president of Tesla&#8217;s\u00a0China\u00a0operations, told Reuters the Palo Alto, California-based company planned to open stores in 10-12 Chinese cities by the end of 2014, including its [&hellip;]<\/p>\n","protected":false},"author":1022,"featured_media":168175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[116,2,132,14744,14745,14746,6],"tags":[15615,6192,7914,7900,7558,15124],"class_list":["post-168174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world","category-economy","category-environmental-crisis","category-level-2-article","category-level-3-article","category-level-4-article","category-sci-tech","tag-cars","tag-competition","tag-electric-cars","tag-foreign-cars","tag-fuel-efficient-cars","tag-luxury-cars","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - 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