{"id":169268,"date":"2014-02-19T15:44:33","date_gmt":"2014-02-19T23:44:33","guid":{"rendered":"http:\/\/chinadigitaltimes.net\/?p=169268"},"modified":"2014-02-19T15:49:21","modified_gmt":"2014-02-19T23:49:21","slug":"colbertian-studio-revamp-gives-cctv-international-flavor","status":"publish","type":"post","link":"https:\/\/chinadigitaltimes.net\/2014\/02\/colbertian-studio-revamp-gives-cctv-international-flavor\/","title":{"rendered":"Colbertian Studio Gives CCTV International Flavor"},"content":{"rendered":"<p>As <a href=\"http:\/\/chinadigitaltimes.net\/2011\/12\/chinese-state-tv-unveils-global-expansion-plan\/\">China&#8217;s state broadcaster CCTV reaches out to the world<\/a>, its flagship domestic news show is taking on a more international look. The New York Times&#8217; Austin Ramzy highlights <a href=\"http:\/\/www.fastcodesign.com\/3024980\/with-glittering-new-set-design-cctv-news-takes-aim-at-the-world\">a Fast Company feature from last month<\/a> on <a href=\"http:\/\/sinosphere.blogs.nytimes.com\/2014\/02\/18\/american-designs-international-style-set-for-cctv\/\"><strong>the construction of a new studio for <em>Xinwen Lianbo<\/em><\/strong><\/a> by the creator of sets for several Western news stations, as well as their satirical counterparts <em>The Daily Show<\/em> and <em>The Colbert Report<\/em>.<\/p>\n<blockquote>\n<p>\u201cThey wanted to be on a par with the BBC, CNN and Sky News \u2014 to be cutting-edge, and to be an equal,\u201d Mr. Fenhagen told Fast Company, which first reported on the new set. \u201cMoney wasn\u2019t the defining issue. They wanted the most contemporary tools and an \u2018international style,\u2019 not a Chinese look.\u201d<\/p>\n<p>CCTV has long been looking to rework its flagship news program, which was once closely followed but has gradually lost viewers amid competition from regional broadcasters and online media. China\u2019s biggest state-run news outlets have also invested heavily in expanding overseas to help increase the country\u2019s global clout.<\/p>\n<p>[\u2026] \u201cCCTV\u2019s new broadcast studio is truly top quality,\u201d wrote Ding Laifeng, an editor for PR Magazine, a Chinese trade publication. \u201cBut the question is: If you\u2019re constantly advocating Chinese characteristics, why use foreign design concepts rather than a Chinese model for your studio? And if you lecture people every day about the value of frugality, why did the studio designer say, \u2018Money isn\u2019t an issue\u2019?\u201d <\/p>\n<p>[\u2026] \u201cWhat people care about isn\u2019t a new studio,\u201d read the headline of an article about the set in Orient Today, a Zhengzhou-based newspaper. \u201cIt\u2019s the content of the news.\u201d [<strong><a href=\"http:\/\/sinosphere.blogs.nytimes.com\/2014\/02\/18\/american-designs-international-style-set-for-cctv\/\">Source<\/a><\/strong>]<\/p>\n<\/blockquote>\n<p>See <a href=\"http:\/\/www.fastcodesign.com\/3024980\/with-glittering-new-set-design-cctv-news-takes-aim-at-the-world\">pictures of the new set at Fast Company<\/a>. For <a href=\"http:\/\/chinadigitaltimes.net\/2013\/12\/know-xinwen-lianbo\/\">more on <em>Xinwen Lianbo<\/em>, see a KDNET infographic on its history and changing looks over the years<\/a>, translated by CDT.<\/p>\n<p><a href=\"http:\/\/blogs.nottingham.ac.uk\/chinapolicyinstitute\/2014\/02\/18\/chinas-global-media-mixed-signals\/\"><strong>Vivien Marsh, formerly of the BBC World Service, discussed CCTV&#8217;s uneasy internationalization<\/strong><\/a>   in the context of the first Sino-British Media Forum, recently held in London. From the University of Nottingham&#8217;s China Policy Institute Blog:<\/p>\n<blockquote>\n<p>The ritual recriminations had to be got out of the way. Chinese delegates complained that much British press coverage of China was biased and hostile, the product \u2013 according to one editor \u2013 of a \u201csuperiority complex\u201d.  The British contingent retorted that a function of Western media was to hold political power to account, and China should not consider itself singled out for harsh treatment.  British journalists asked for wider access to China to allow them to report more broadly: the Chinese railed against the perceived western assumption that their media were nothing but mouthpieces of the state.  \u201cWe criticise the government every day (\u2026) You like to point the finger but we are more subtle.\u201d<\/p>\n<p>But the Chinese side had not come half-way around the world just to complain: they said they wanted to collaborate, brainstorm and learn.  Several indicated that the rise of social media made them uneasy for their futures, and were anxious \u2013 in all senses \u2013 to trade ideas with their hosts.  Broadcast news remained very much part of the Chinese plan: presenter Bai Yansong felt CCTV was only now developing into a \u201cglobal station\u201d.<\/p>\n<p>[\u2026] Chinese friends observe that the multi-national CCTV News in English \u201cdoesn\u2019t look Chinese\u201d.  CNC World, the newer offshoot of the Chinese news agency Xinhua, may look more Chinese but even avid media-watchers in Britain admit they haven\u2019t yet got round to looking at it at all.  What image \u2013 or images \u2013 of China are being conveyed here?  Are China\u2019s English-language media intended to project China\u2019s values or simply give Western viewers what they\u2019re used to?  The picture is confused. [<strong><a href=\"http:\/\/blogs.nottingham.ac.uk\/chinapolicyinstitute\/2014\/02\/18\/chinas-global-media-mixed-signals\/\">Source<\/a><\/strong>]<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>As China&#8217;s state broadcaster CCTV reaches out to the world, its flagship domestic news show is taking on a more international look. The New York Times&#8217; Austin Ramzy highlights a Fast Company feature from last month on the construction of a new studio for Xinwen Lianbo by the creator of sets for several Western news [&hellip;]<\/p>\n","protected":false},"author":962,"featured_media":169269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[116,14744,14745,14746,5],"tags":[5970,1023,15404,15419],"class_list":["post-169268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world","category-level-2-article","category-level-3-article","category-level-4-article","category-society","tag-cctv","tag-journalism","tag-state-media","tag-xinwen-lianbo","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Colbertian Studio Gives CCTV International Flavor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/chinadigitaltimes.net\/2014\/02\/colbertian-studio-revamp-gives-cctv-international-flavor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colbertian Studio Gives CCTV International Flavor\" \/>\n<meta property=\"og:description\" content=\"As China&#8217;s state broadcaster CCTV reaches out to the world, its flagship domestic news show is taking on a more international look. 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