{"id":172737,"date":"2014-05-13T17:38:30","date_gmt":"2014-05-14T00:38:30","guid":{"rendered":"http:\/\/chinadigitaltimes.net\/?p=172737"},"modified":"2014-05-13T18:40:55","modified_gmt":"2014-05-14T01:40:55","slug":"china-huge-facebook","status":"publish","type":"post","link":"https:\/\/chinadigitaltimes.net\/2014\/05\/china-huge-facebook\/","title":{"rendered":"Why China Could Be Huge For Facebook"},"content":{"rendered":"<p>Despite the fact that\u00a0<a href=\"https:\/\/chinadigitaltimes.net\/2009\/07\/government-claims-80-pct-of-netizens-agree-china-should-punish-facebook\/\">Facebook has been banned in mainland China<\/a>\u00a0since the government discovered dissident groups using it to facilitate communication in 2009, Bloomberg reported yesterday that\u00a0<a href=\"http:\/\/www.bloomberg.com\/news\/2014-05-12\/facebook-said-to-take-steps-to-open-a-china-sales-office.html\"><strong>the social networking company is searching for a sales\u00a0office in Beijing<\/strong><\/a>:<\/p>\n<blockquote><p>[&#8230;] Opening a\u00a0<a href=\"http:\/\/topics.bloomberg.com\/china\/\">China<\/a>\u00a0office would mark a significant step for Facebook given the country is one of the last large markets that remains relatively untapped by the company. While Facebook\u2019s social-networking service was banned by the Chinese government in 2009, the company &#8212; using an office in Hong Kong, outside of the mainland &#8212; has quietly built up a business in the country selling ads to companies that want to reach international users.<\/p>\n<p>[&#8230;]\u00a0\u201cThe government is still quite concerned about social instability,\u201d said\u00a0<a href=\"http:\/\/topics.bloomberg.com\/shaun-rein\/\">Shaun Rein<\/a>, managing director at China Market Research Group in\u00a0<a href=\"http:\/\/topics.bloomberg.com\/shanghai\/\">Shanghai<\/a>. \u201cI don\u2019t think you are going to see any access for Facebook anytime soon.\u201d\u00a0[<strong><a href=\"http:\/\/www.bloomberg.com\/news\/2014-05-12\/facebook-said-to-take-steps-to-open-a-china-sales-office.html\">Source<\/a><\/strong>]<\/p><\/blockquote>\n<p>China&#8217;s media regulators\u00a0have ordered that websites <a href=\"http:\/\/chinadigitaltimes.net\/2014\/05\/minitrue-bus-fire-fathers-suicide-facebook\/\">delete\u00a0any news concerning a future Beijing office<\/a>.\u00a0Bloomberg also published a <strong><a href=\"http:\/\/www.bloomberg.com\/video\/why-facebook-would-want-a-sales-office-in-china-1Wc7u~o3RyucA2wuC1EnOg.html\">Skype interview with Shaun Rein<\/a><\/strong>, in which he contrasts Facebook&#8217;s approach to doing business in China with that of Google:<\/p>\n<p><object style=\"overflow: hidden;\" width=\"640\" height=\"430\" data=\"http:\/\/www.bloomberg.com\/video\/embed\/1Wc7u~o3RyucA2wuC1EnOg?height=395&amp;width=640\"><\/object><\/p>\n<p>TechInAsia\u00a0has more on <strong><a href=\"http:\/\/www.techinasia.com\/facebooks-business-grows-china-block-preps-open-office-beijing\/\">Facebook&#8217;s burgeoning business in\u00a0China, and the need for the company to make careful\u00a0maneuvers<\/a> <\/strong>as it continues to establish itself in the country:<\/p>\n<blockquote><p>[Facebook&#8217;s VP of special project Vaughn] Smith went so far as to say Facebook contributes to China\u2019s economic growth, citing mobile developers and exporters as examples. Among them, Facebook has helped Chinese game studio FunPlus expand its social game\u00a0Family Farm Seaside\u00a0to an international audience, and Facebook is the \u201cnumber one way\u201d for fashion estore exporter\u00a0Wholesale Dress\u00a0to reach customers outside China. Smith says Facebook has thousands of developers working on its platform in China. Furthermore, he says Alibaba and Baidu use Facebook\u2019s technology in their data centers. Facebook is one of the biggest builders of data centers globally. The number of customers for Facebook\u2019s advertising and distribution services are growing in China, despite the fact that the companies using them have to use virtual private networks (VPNs) or similar means to circumvent the Great Firewall in order to access Facebook.<\/p>\n<p>The number of customers for Facebook\u2019s advertising and distribution services are growing in China, despite the fact that the companies using them have to use virtual private networks (VPNs) or similar means to circumvent the Great Firewall in order to access Facebook.<\/p>\n<p>This is where Facebook must tread lightly. Although it\u2019s being used for business and not social purposes, Facebook still indirectly encourages Chinese citizens to bypass censorship measures put in place by the government. The company will have to walk a fine line to avoid Beijing\u2019s ire in this regard. [&#8230;] [<strong><a href=\"http:\/\/www.techinasia.com\/facebooks-business-grows-china-block-preps-open-office-beijing\/\">Source<\/a><\/strong>]<\/p><\/blockquote>\n<p>More on <a href=\"http:\/\/qz.com\/208811\/why-china-could-be-huge-for-facebook-even-though-its-banned\/\"><strong>what Facebook has to gain from\u00a0fortifying their China strategy, and the challenges that could be waiting<\/strong><\/a> in the market, from Quartz:<\/p>\n<blockquote>\n<p data-annotation-count=\"0\" data-thread-id=\"68406\" data-article-id=\"208811\">Western tech companies spend millions of dollars a month marketing their games and other apps through Facebook\u2019s so-called\u00a0<a href=\"https:\/\/developers.facebook.com\/docs\/ads-for-apps\/mobile-app-ads\">mobile app install ads<\/a>, and Facebook could be eyeing a similar set-up with its office in Beijing. App installs\u00a0are\u00a0a hugely profitable business, worth\u00a0as much as $10 per successful install, and they are the main driver behind Facebook\u2019s\u00a0<a href=\"http:\/\/qz.com\/202716\/facebook-is-utterly-killing-it-in-mobile\/\">impressive mobile ad revenues<\/a>.<\/p>\n<p data-annotation-count=\"0\" data-thread-id=\"68407\" data-article-id=\"208811\">App developers from the mainland don\u2019t even need to venture beyond the confines of greater China to make Facebook an attractive marketing platform. Facebook\u2019s 65% market penetration in Taiwan, for example, is the\u00a0<a href=\"http:\/\/www.taipeitimes.com\/News\/biz\/archives\/2014\/02\/28\/2003584495\">company\u2019s highest anywhere in the world<\/a>, narrowly edging out Hong Kong\u2019s 61%.<\/p>\n<p data-annotation-count=\"0\" data-thread-id=\"68408\" data-article-id=\"208811\" data-sentences=\"2\"><span data-num=\"1\">There is no guarantee, of course, that Chinese firms like Tencent will pick Facebook to boost app installs outside of China\u2014especially since WeChat is a direct competitor to Facebook\u2019s recently purchased WhatsApp<\/span>.\u00a0<span data-num=\"2\">But Facebook execs like Sheryl Sandberg, who went on\u00a0a meet-and-greet tour of China last year\u00a0(pictured above with\u00a0Cai Mingzhao, director of the State Information Office), may think it\u2019s\u00a0worth putting out a shingle in Beijing to find out. [<a href=\"http:\/\/qz.com\/208811\/why-china-could-be-huge-for-facebook-even-though-its-banned\/\"><strong>Source<\/strong><\/a>]<\/span><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Despite the fact that\u00a0Facebook has been banned in mainland China\u00a0since the government discovered dissident groups using it to facilitate communication in 2009, Bloomberg reported yesterday that\u00a0the social networking company is searching for a sales\u00a0office in Beijing: [&#8230;] Opening a\u00a0China\u00a0office would mark a significant step for Facebook given the country is one of the last large [&hellip;]<\/p>\n","protected":false},"author":985,"featured_media":172744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[2,14744,14745,14746,6,5],"tags":[1419,283,5644,6354,2812,6304,7525],"class_list":["post-172737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","category-level-2-article","category-level-3-article","category-level-4-article","category-sci-tech","category-society","tag-advertising","tag-e-commerce","tag-facebook","tag-great-firewall","tag-international-trade","tag-internet-control","tag-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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