{"id":181487,"date":"2015-02-20T20:12:12","date_gmt":"2015-02-21T04:12:12","guid":{"rendered":"http:\/\/chinadigitaltimes.net\/?p=181487"},"modified":"2021-09-14T20:48:01","modified_gmt":"2021-09-15T03:48:01","slug":"western-manners-latest-chinese-status-symbol","status":"publish","type":"post","link":"https:\/\/chinadigitaltimes.net\/2015\/02\/western-manners-latest-chinese-status-symbol\/","title":{"rendered":"Western Manners: The Latest Chinese Status Symbol"},"content":{"rendered":"<p>At BBC, Virginie Mangin looks at the <strong><a href=\"http:\/\/www.bbc.com\/capital\/story\/20150219-the-latest-chinese-status-symbol\">growing popularity of high-end etiquette\u00a0courses among China&#8217;s newly rich<\/a><\/strong>, who are willing to pay large sums to cultivate Western manners\u00a0needed to gain a competitive edge in international social and business settings.<\/p>\n<blockquote><p>The course entitled \u201cHow to pose elegantly in front of the camera\u201d is one of many offered by Institute Sarita, a modern-day version of European finishing schools that caters to Chinese nouveaux riche. Other courses offered by the school, located in the trendy Sanlitun district of Beijing, include how to raise children, proper table manners and luxury brand pronunciation.<\/p>\n<p>[&#8230;]\u00a0Clients who attend etiquette courses in China include government officials, children enrolled in overseas schools, wives looking to entertain important guests and those who enjoy travelling abroad.<\/p>\n<p>\u201cThere is a huge demand all along the spectrum,\u201d said Hebbert, whose clients were first primarily drivers of Rolls Royces wanting to dress the part, then evolved to middle-class customers in search of a British-lifestyle experience. \u201cIn just a few years, I have seen a real shift in clientele. More and more Chinese are travelling. They see the advantage of having an international edge.\u201d [<a href=\"http:\/\/www.bbc.com\/capital\/story\/20150219-the-latest-chinese-status-symbol\"><strong>Source<\/strong><\/a>]<\/p><\/blockquote>\n<p>Institute Sarita also appeared in <a href=\"https:\/\/chinadigitaltimes.net\/2015\/02\/rich-chinese-seek-spiritual-fulfillment\/\">a recently featured GQ article on China&#8217;s &#8220;Bling Dynasty.&#8221;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At BBC, Virginie Mangin looks at the growing popularity of high-end etiquette\u00a0courses among China&#8217;s newly rich, who are willing to pay large sums to cultivate Western manners\u00a0needed to gain a competitive edge in international social and business settings. The course entitled \u201cHow to pose elegantly in front of the camera\u201d is one of many offered [&hellip;]<\/p>\n","protected":false},"author":1088,"featured_media":181492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[116,20,2,14745,14746,5],"tags":[4062,4166],"class_list":["post-181487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world","category-culture","category-economy","category-level-3-article","category-level-4-article","category-society","tag-new-rich","tag-public-manners","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Western Manners: The Latest Chinese Status Symbol<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/chinadigitaltimes.net\/2015\/02\/western-manners-latest-chinese-status-symbol\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Western Manners: The Latest Chinese Status Symbol\" \/>\n<meta property=\"og:description\" content=\"At BBC, Virginie Mangin looks at the growing popularity of high-end etiquette\u00a0courses among China&#8217;s newly rich, who are willing to pay large sums to cultivate Western manners\u00a0needed to gain a competitive edge in international social and business settings. 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