{"id":189168,"date":"2015-12-14T23:49:52","date_gmt":"2015-12-15T07:49:52","guid":{"rendered":"http:\/\/chinadigitaltimes.net\/?p=189168"},"modified":"2021-09-14T20:37:03","modified_gmt":"2021-09-15T03:37:03","slug":"alibabas-hk-media-push-tests-political-goodwill-with-china","status":"publish","type":"post","link":"https:\/\/chinadigitaltimes.net\/2015\/12\/alibabas-hk-media-push-tests-political-goodwill-with-china\/","title":{"rendered":"SCMP Buy Brings Political Risks for Alibaba"},"content":{"rendered":"

Last week, Alibaba struck a $266 million deal to purchase the Hong Kong-based South China Morning Post and other associated media assets. The company’s stated intentions to boost China’s image while preserving editorial independence have raised eyebrows<\/a> abroad, but The Wall Street Journal’s Gillian Wong writes that the deal also risks jeopardizing Alibaba founder Jack Ma’s hitherto mostly cozy relationship with Beijing<\/a><\/strong>:<\/p>\n

The deal gives Alibaba control of a newspaper that is a significant news source about China for English speakers globally. It also comes as China looks for ways to get its message out to the world.<\/p>\n

It adds to Alibaba\u2019s growing portfolio of media holdings as it is competing with its Chinese rivals for news and programming.\u00a0<\/span><\/p>\n

But it also puts Alibaba in the politically sensitive area of Hong Kong media. Analysts have said Beijing seeks to indirectly influence media there.<\/p>\n

Alibaba would draw criticism if it sought to curb the paper\u2019s editorial independence to please Beijing, said Scott Kennedy, a business expert at the Center for Strategic and International Studies in Washington, D.C. If Alibaba tried to boost the paper\u2019s independence, it would risk displeasing China. \u201cWhy would one want to intentionally put themselves between a rock and a hard place?\u201d he said.<\/p>\n

[…]\u00a0\u201cEntrepreneurs in general have to be both ambitious but also mindful of not flying too close to the sun,\u201d said Duncan Clark,chairman of consulting firm BDA China, an early adviser to Alibaba and the author of a book about the company coming out in the spring. \u201cThe line is never clear how far they can go.\u201d [Source<\/a><\/strong>]<\/p><\/blockquote>\n

Alibaba so far shows little sign of inclination to step on Beijing’s toes<\/a><\/strong>, The New York Times’ Chris Buckley and Jane Perlez report:<\/p>\n

[…B]usinesses such as Alibaba that throw their spending power behind the government\u2019s message can also win points with policy makers, said Chen Ping, a mainland-born media investor and businessman in Hong Kong. \u201cDoing this will enhance his standing in the eyes of the Communist Party,\u201d Mr. Chen said of Jack Ma, the shrewd founder of Alibaba, who is the chairman of the company.<\/p>\n

China\u2019s government has long been testy about its image in the West. In recent years, it has tried to influence coverage by blocking websites and restricting visas for journalists of news outlets deemed too negative, and also by spending heavily on the international expansion of state-run outlets like China Central Television and China Daily.<\/p>\n

The most recent tactic has been recruiting Chinese corporate support, said\u00a0Mareike Ohlberg, a researcher on Chinese propaganda policy in Heidelberg, Germany. Similarly, Chinese corporations investing aggressively abroad are seeking favorable coverage for China as they work to overcome regulatory hurdles they see as rooted in biased reporting on China and suspicion of its rising economic clout.<\/p>\n

Alibaba\u2019s purchase comes as the Chinese government has staked out more ambitious positions abroad, from hosting the summit meeting of the Group of 20 leading economies next year, to establishing a new international development bank, to extending its military power, all subjects for which the government covets positive spin. [Source<\/a><\/strong>]<\/p>\n<\/blockquote>\n

At Bloomberg View, Adam Minter writes that serving the Party’s perceived interests too bluntly would likely prove counterproductive<\/a><\/strong>:<\/p>\n

[\u2026] \u201cWhat\u2019s good for China is also good for Alibaba,\u201d Tsai insisted.<\/p>\n

That\u2019s a fairly convoluted rationalization for a multimillion-dollar acquisition. And it\u2019s unconvincing for one simple reason: The market for neutered coverage of China is exceedingly small and is becoming smaller. If Ma is really serious about revising perceptions of China and his company, then he\u2019s going to have to have the confidence to present the country in all its aspects, good and bad.<\/p>\n

[\u2026] How far Alibaba will go to change the SCMP\u2019s editorial focus remains to be seen, of course. The paper is currently censored online in China. If it wants access to mainland readers, it\u2019s going to have to accept the same low standard for coverage as China Daily and its brethren do. At that point, the SCMP would have little comparative advantage over its mainland rivals, who are likely to dominate the few scoops the regime sees fit to dispense. And in the meantime, foreign readers who count on the paper for insight into China are almost certain to abandon the paper in droves.<\/p>\n

The better option would be for Ma to offer the paper\u2019s editors and writers the resources and freedom to pursue the China story wherever it leads — and to count on mainland readers to continue to find a way to access its stories. Such an approach would inevitably lead to some uncomfortable moments between Ma and Party officials. But the benefits of defying expectations and showing that both China and one of its most high-profile companies are open to a freer press would be enduring and profitable. For Ma, a noted risk-taker, it\u2019s a bet worth taking. [Source<\/a><\/strong>]<\/p><\/blockquote>\n

The alternative, Charles Custer argues at Tech in Asia, could backfire not only on the Post, but on Ma’s wider business<\/a><\/strong>:<\/p>\n

\n

The problem \u2013 and this<\/em> is the big mistake Alibaba is making \u2013 is that now\u00a0Alibaba<\/em> becomes the scapegoat for any and every instance of pro-Beijing bias found in the paper. The next time somebody like Li Wangyang gets arrested or turns up dead and the paper buries the story, people aren\u2019t going to be saying the SCMP<\/em> is biased. They\u2019re going to be saying Alibaba<\/em> is biased. They\u2019re going to be saying Alibaba<\/em> is whitewashing political repression. They\u2019re going to be saying that Alibaba<\/em> is trying to hide China\u2019s sins from the world.<\/p>\n

[…T]he real<\/em> issue here is how that PR loss can get compounded, repeated, and multiplied. A little bad press for buying a newspaper with a political agenda in mind? That\u2019s the sort of thing Alibaba can shake off pretty easily. But this is a newspaper that covers China every day<\/em>, and there are already lots of people watching it and comparing its coverage with that of other news media. Every time the SCMP<\/em> runs a pro-China fluff piece or glosses over some negative piece of China news, people are going to blame Alibaba for it. It\u2019s the PR gaffe that has the potential to keep on giving.<\/p>\n

[…]\u00a0Jack Ma is a man who\u2019s known for making gutsy calls that turn out to be correct, and this could be one of them. But I fear that instead, it may become a black mark on Alibaba\u2019s reputation that the company will have trouble shaking off as it continues to expand outside of China\u2019s borders and into places where the pro-China narrative simply doesn\u2019t sell well. [Source<\/a><\/strong>]<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Last week, Alibaba struck a $266 million deal to purchase the Hong Kong-based South China Morning Post and other associated media assets. The company’s stated intentions to boost China’s image while preserving editorial independence have raised eyebrows abroad, but The Wall Street Journal’s Gillian Wong writes that the deal also risks jeopardizing Alibaba founder Jack […]<\/p>\n","protected":false},"author":1088,"featured_media":189174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[116,2,35,14744,14745,14746,5,1051],"tags":[1948,8193,6436,1982,1023,3750,15879,587,115,4388],"class_list":["post-189168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world","category-economy","category-hong-kong","category-level-2-article","category-level-3-article","category-level-4-article","category-society","category-top-article","tag-alibaba","tag-hong-kong-journalists","tag-hong-kong-media","tag-jack-ma","tag-journalism","tag-media-control","tag-media-freedom","tag-media-investment","tag-newspaper","tag-scmp","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nSCMP Buy Brings Political Risks for Alibaba<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/chinadigitaltimes.net\/2015\/12\/alibabas-hk-media-push-tests-political-goodwill-with-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SCMP Buy Brings Political Risks for Alibaba\" \/>\n<meta property=\"og:description\" content=\"Last week, Alibaba struck a $266 million deal to purchase the Hong Kong-based South China Morning Post and other associated media assets. 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