{"id":35092,"date":"2009-03-03T23:51:03","date_gmt":"2009-03-04T06:51:03","guid":{"rendered":"http:\/\/chinadigitaltimes.net\/?p=35092"},"modified":"2009-03-04T00:00:19","modified_gmt":"2009-03-04T07:00:19","slug":"for-china-a-costly-lesson-in-engaging-its-netizens","status":"publish","type":"post","link":"https:\/\/chinadigitaltimes.net\/2009\/03\/for-china-a-costly-lesson-in-engaging-its-netizens\/","title":{"rendered":"For China, a Costly Lesson in Engaging its Netizens"},"content":{"rendered":"<p>From Singapore&#8217;s The Straits Times, via <a href=\"http:\/\/www.themalaysianinsider.com\/index.php\/world\/19460-for-china-a-costly-lesson-in-engaging-its-netizens\">themalaysianinsider.com<\/a>:<\/p>\n<blockquote><p>The Yunnan official who turned the national media spotlight onto the case with his <a href=\"http:\/\/chinadigitaltimes.net\/2009\/02\/eluding-the-cat-yunnan-government-asks-netizens-to-help-investigate-detainee-death\/\">unprecedented decision to involve bloggers<\/a>, however, has kept a low profile since the real cause of Li\u2019s death came to light.<\/p>\n<p>When asked what was behind his move, Wu Hao, 39, the deputy director of Yunnan\u2019s provincial propaganda bureau, had earlier said that \u201cpublic opinion on the Internet must be solved with the means of the Internet\u201d.<\/p>\n<p>However, netizens later exposed the fact that some of the bloggers \u201crandomly selected\u201d for the probe were actually working members of the official media.<\/p>\n<p>There has been head-shaking in the Chinese press over what many see as Wuss failed public relations stunt. A Xinhuanet commentary declared that Yunnan officials had \u201cshot themselves in the foot\u201d.<\/p>\n<p>The whole episode shows that the \u201cChinese Communist Party\u2019s propaganda system has real challenges every time it uses old approaches to handle online public opinion\u201d, Professor Xiao Qiang of the University of California at Berkeley\u2019s Graduate School of Journalism said.<\/p>\n<p>\u201cA younger cadre such as Wu Hao was seeking new ways to deal with it. His attempt was <a href=\"http:\/\/chinadigitaltimes.net\/2009\/02\/wu-hao-%E4%BC%8D%E7%9A%93-four-conventional-strategies-of-the-propaganda-department-for-handling-online-public-opinion\/\"><strong>poorly executed<\/strong><\/a> and <a href=\"http:\/\/chinadigitaltimes.net\/2009\/02\/chang-ping-is-wu-hao-a-%e2%80%9cweb-friend%e2%80%9d-or-a-cadre\/\">failed to win netizens&#8217; trust<\/a>. It only revealed the deeper structural problems of the political system,\u201d he told The Straits Times.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>From Singapore&#8217;s The Straits Times, via themalaysianinsider.com: The Yunnan official who turned the national media spotlight onto the case with his unprecedented decision to involve bloggers, however, has kept a low profile since the real cause of Li\u2019s death came to light. When asked what was behind his move, Wu Hao, 39, the deputy director [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7,100],"tags":[7762,2830,8336,110],"class_list":["post-35092","post","type-post","status-publish","format-standard","hentry","category-information-revolution","category-politics","tag-eluding-the-cat","tag-wu-hao","tag-xiao-qiang","tag-yunnan","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>For China, a Costly Lesson in Engaging its Netizens<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/chinadigitaltimes.net\/2009\/03\/for-china-a-costly-lesson-in-engaging-its-netizens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"For China, a Costly Lesson in Engaging its Netizens\" \/>\n<meta property=\"og:description\" content=\"From Singapore&#8217;s The Straits Times, via themalaysianinsider.com: The Yunnan official who turned the national media spotlight onto the case with his unprecedented decision to involve bloggers, however, has kept a low profile since the real cause of Li\u2019s death came to light. 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