{"id":38242,"date":"2009-05-02T20:55:42","date_gmt":"2009-05-03T03:55:42","guid":{"rendered":"http:\/\/chinadigitaltimes.net\/?p=38242"},"modified":"2009-05-02T21:53:28","modified_gmt":"2009-05-03T04:53:28","slug":"from-a-baidu-jennifer-li-%e6%9d%8e%e6%98%95%e6%99%a2-cctv-received-40-million-rmb-from-us","status":"publish","type":"post","link":"https:\/\/chinadigitaltimes.net\/2009\/05\/from-a-baidu-jennifer-li-%e6%9d%8e%e6%98%95%e6%99%a2-cctv-received-40-million-rmb-from-us\/","title":{"rendered":"From Baidu CFO Jennifer Li \u674e\u6615\u6662: CCTV Received 40 Million RMB from Us"},"content":{"rendered":"

According to\u00a0powerapple.com<\/a>,\u00a0Baidu’s chief financial officer (CFO),\u00a0Jennifer Li\u00a0\u674e\u6615\u6662, recently divulged the inside story on Baidu’s presence in this year’s CCTV’s Spring Festival Evening (\u6625\u8282\u8054\u6b22\u665a\u4f1a) in Baidu’s “Q1 2009 Earning Call.” Li affirmed Baidu’s 40 million RMB sponsorship spent on CCTV.<\/p>\n

From\u00a0\u201cBaidu, Inc. Q1 2009 Earnings Call Transcript”<\/a>\u00a0on Seeking Alpha<\/a>,\u00a0<\/p>\n

\u00a0<\/p>\n

James Mitchell \u2013 Goldman Sachs<\/strong><\/p>\n

Thanks very much. I think that last quarter you disclosed you spent about 40 million renminbi on the CCTV sponsorship in the first quarter, which I guess you took through your SG&A [Selling, General and Administrative Expenses] line. Is it sensible at all to look at SG&A ex that 40 million or should I assume that if you didn’t spend the 40 million spent, you would have to 10 or 20 or 30 on something else? […]<\/p>\n

Jennifer Li<\/strong><\/p>\n

JAMES, it is Jennifer. I will answer your first question. Last quarter we provided guidance that sequential \u2013sequentially we anticipate a 40 million incremental marketing related expense. Yes, CCTV, the majority of that incremental expenditures, we typically also have other annual kind of events that happens in Q1. So Q1, I think if you’re guess is right, if I take out the 40 million related to marketing, the rest of that will be kind of the other, the main SG&A expenses primarily related to work force and the normal activity.<\/p>\n

\u00a0<\/p><\/blockquote>\n

Background: \u00a0In Nov. 2008, CCTV exposed a series of reports on Baidu’s ranking bid scandal<\/a>. Baidu’s share price dropped significantly afterward, and the company has become a target of heavy moral criticism since then. \u00a0However, it seems that Baidu soon after started to try to please CCTV. Its CEO, Robin Li, appeared frequently on CCTV’s Spring Festival Evening broadcast. \u00a0Its soft advertisements also appeared throughout the program.<\/p>\n

As some counted, \u00a0Robin Li appeared 8 times in the broadcast. Each appearance probably cost 5 million.\u00a0<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

According to\u00a0powerapple.com,\u00a0Baidu’s chief financial officer (CFO),\u00a0Jennifer Li\u00a0\u674e\u6615\u6662, recently divulged the inside story on Baidu’s presence in this year’s CCTV’s Spring Festival Evening (\u6625\u8282\u8054\u6b22\u665a\u4f1a) in Baidu’s “Q1 2009 Earning Call.” Li affirmed Baidu’s 40 million RMB sponsorship spent on CCTV. From\u00a0\u201cBaidu, Inc. Q1 2009 Earnings Call Transcript”\u00a0on Seeking Alpha,\u00a0 \u00a0 James Mitchell \u2013 Goldman Sachs Thanks […]<\/p>\n","protected":false},"author":126,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[99,100,4202],"tags":[5957,5970,7959],"class_list":["post-38242","post","type-post","status-publish","format-standard","hentry","category-cdt-highlights","category-politics","category-translation","tag-baidu","tag-cctv","tag-robin-li","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nFrom Baidu CFO Jennifer Li \u674e\u6615\u6662: CCTV Received 40 Million RMB from Us<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/chinadigitaltimes.net\/2009\/05\/from-a-baidu-jennifer-li-\u674e\u6615\u6662-cctv-received-40-million-rmb-from-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Baidu CFO Jennifer Li \u674e\u6615\u6662: CCTV Received 40 Million RMB from Us\" \/>\n<meta property=\"og:description\" content=\"According to\u00a0powerapple.com,\u00a0Baidu’s chief financial officer (CFO),\u00a0Jennifer Li\u00a0\u674e\u6615\u6662, recently divulged the inside story on Baidu’s presence in this year’s CCTV’s Spring Festival Evening (\u6625\u8282\u8054\u6b22\u665a\u4f1a) in Baidu’s “Q1 2009 Earning Call.” Li affirmed Baidu’s 40 million RMB sponsorship spent on CCTV. 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