China Central Adult Video (CCAV)

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“CCAV: Against pornography, violence and vulgarity.”

CCAV is a derogatory nickname for CCTV (China Central Television). “AV” is Chinese slang for a pornographic film, because it is short for “adult video.”

CCAV became a popular term when CCTV’s evening news broadcast a piece about the need to crack down on adult videos. The term is often used to describe CCTV when the media organization's actions are thought particularly hypocritical.

CCTV is often a target for mockery among Chinese netizens. Han Han, China’s most popular blogger, took aim when the new CCTV headquarters, still under construction, caught fire in early 2009.