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China Central Adult Video (CCAV)

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“CCAV: against pornography, violence and vulgarity.”

CCAV (China Central Adult Video) is a derogatory nickname for CCTV (China Central Television).

CCAV became a popular term when CCTV’s evening news broadcast a piece about the need to crack down on adult videos. The term can be used to describe something hypocritical.

CCTV is often a target among Chinese netizens. Han Han, China’s most popular blogger, took aim when the new CCTV headquarters, still under construction, caught fire in early 2009.

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"CCAV: On site and providing you with all the gossip."
CCTV program on anti-pornography efforts.
Completed in May 2012, the new CCTV headquarters is often called “Big Underpants” online.
A netizen points out an intriguing gaff.
The CCTV tower under construction.